In-store promotion in the shopping center

Industry: Retail

Venue: PLAZA (New York New York Shopping Center)

Purpose: Advertisement broadcasting

Application: Plaza is a chained retail store located in a well-known shopping center in Taipei. It sells fashionable designed daily supplies, stationeries and fashion products. The shop has successfully created a warm and fashionable atmosphere in the shop, which makes it a popular shopping place for female. To keep the fashion atmosphere, PLAZA adopted digital signage instead of old-fashion posters to advertise in-store goods. They use one signage player to go with four displays facing to 4 different directions, which has successfully attracted customers' attentions.